Logos are one of Mark’s favorite items to design. Not only are logos the first introduction of your company to your client or customer, but it is also the most versatile and important item that needs to portray the mission of your company in only a few seconds. It is almost a love at first sight moment. If a customer likes your logo, they will invest more time getting to know what your company has to offer for them. Once they are in your sights, you can market to them, showing why you are their best choice and why they should buy your product or utilize your company.